Tag Archives: Marketing

Using CPA Networks to Boost Affiliate Marketing

Trends come and go in affiliate marketing, but one trend that seems to be sticking around is the CPA Network. Also known as cost-per-action, pay-per-action and cost-per-acquisition, CPA is a proving to be more cost effective and reliable than many of the pay-per-click (PPC) campaigns that have monopolized affiliate marketing in the past.

The reason for the success and popularity of CPA Networks? It’s the fact that merchants and website owners do not have to pay for advertising unless it benefits their business in some way. Much different from pay-per-click campaigns in which the merchant pays for a click on a link whether it brings about a sale or productive site visit or not, CPA networks are based on performance marketing. This type of marketing means that merchants only pay the affiliate webmasters (also known as publishers) when a desired action takes place.

Desired actions or acquisitions may include a download from a website, a site registration, newsletter sign-up or a product purchase. Regardless of the action, the idea with CPA is that the merchant is seeing an actual benefit to his/her business. Unfortunately, this isn’t always the case with PPC campaigns, which is why too many Internet marketers experience PPC draining their bank accounts rather than filling them.

CPA networks provide an alternative to paying for ads upfront and are great options for marketers who are starting out with little funds to contribute to advertising efforts. It can be discouraging for a new Internet marketer to find that advertising expenses are more than profits. In fact, many new business owners give up when they experience this scenario. But with the performance-based marketing innate in CPA Networks, business owners can be certain that they only pay when they see real results.

In order to get involved in CPA, you will need to join a CPA Affiliate Marketing Network. These networks offer a way for you to benefit from CPA while having a middle-man (the network) doing the work for you. For example, the network serves as a liaison between merchants and affiliate webmasters, looking out for the best interests of each in order to achieve ultimate success with advertising efforts. By ensuring the right ads are placed on the right websites, the networks benefit both merchants and webmasters and make the relationship lucrative for each.

While there are many existing CPA networks online, it makes sense to be selective before you join a network. Learn as much as you can about the network, the businesses and websites that are network members as well as the network’s track record for success. Research, just like in any area of Internet marketing, really pays off when you are deciding the right CPA network for your business.

CPA networks are proving to be more than another Internet marketing fad. What’s more, they are nearly risk-free, as you only have to pay once your business has experienced results. This makes CPA networks one affiliate marketing trend to follow.

For more information on CPA Networks and affiliate marketing visit TheWebReviewer.

Marketing Wisely to Cpa’s

 

When you are marketing to CPA’s and they are your main audience, you already know how difficult it can be to get their attention and keep it. Your clients are going to be part of a highly aggressive, extremely motivated, very busy group of people and unless you can offer to keep up, no matter what you are selling, you will find that you are going to get left behind in the dust! For people who are looking to market to CPA’s, nothing is going to be more important that putting together a list, that is, a formal accounting of all the CPA’s that you are in contact with and who are interested in hearing from you. Maintaining and adding to this list are going to be two of the most important tasks that you need to take care of.

When you are looking to market to CPA’s, remember that you are dealing with a demographic that greatly respects the written word. Particularly if you are looking at an older crowd, you will find that you can still cannot beat the personal contact that an

mailing campaign will get you. However, keep in mind that with CPA’s coming into the field at all times, and with these individuals having a great deal of knowledge about computers, email and methods of mass communication, you will find that you should not neglect your email marketing campaign efforts either. When you are looking at making sure that you give your CPA’s the attention they need, remember that communication is an important thing to keep in mind.

Another thing that you need to keep in mind is that many CPA’s will have several different points of communication. Some will prefer to work over phone and fax, while others refuse to do anything that isn’t available online. This is something that will vary depending on what they are used to; there is a wide gap between the CPA’s who are getting ready to retire and the ones who are just entering the field, and you will find that if you are a good marketer that you cannot afford to ignore either set.

When you are looking at putting together your CPA marketing list, you will find that the more information that you can put on it, the better. You cannot afford to have a client on that list that you cannot reach and you will find that if you persist in trying to reach them in a way that they don’t like that you can kiss their business goodbye. Whether you are looking to find out what their needs are, or you have software that you want to offer them, take some time to make sure that you will be presenting it in a way that is acceptable to them.

Remember that your CPA list should be validated and updated; don’t waste time with defunct entries. Make sure that your email list is DNS validated and that your direct mailing list is matched up against the National Change of Address (NCOA) postal database. Don’t waste your efforts on people who are not really there!

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Focusing Like a Laser Beam on the RIGHT Target Market For Your CPA Practice: Marketing Step One

Most CPAs don’t have a strong enough foundation on the subject of marketing. Even in college, we focus a lot on accounting theory and hardly learn anything about real world marketing, despite the fact that many CPAs will be, effectively, small business owners running their own practices. If you’re like most CPAs and haven’t spent much time thinking about marketing, let’s start with fundamentals.

I think of marketing as the 3 M’s:

1. Market
2. Message
3. Media

Market first, message second and media third. The order is very important. Most folks get it wrong. They choose how and when to advertise based on which advertising rep solicits them, which means they are starting at the wrong end.

Market:

The first step in developing a marketing strategy is to identify your target market. Many CPA practices make the mistake of skipping this step, but if you truly want to grow your practice, you must begin with a clear sense of your ideal clientele. Identify a group of people or businesses that fulfill the following requirements:

• You would really enjoy working with these clients.

• They will recognize that working with you is essential.

• They can be easily identified and contacted.

• They will happily pay what you’re worth, without negotiating.

Resist the impulse to serve anyone and everyone. You’ve heard the old saying “You can’t be all things to all people”? Remember it every time you’re tempted to try to market yourself to everyone. When you target the mass population (everybody) as the ideal client base, you will have a hard time differentiating yourself from others in your field. In fact, it’s pretty much impossible to create a specific message to speak to everyone in a way that makes them want to work with you – and creating too many marketing messages could be confusing for prospective clients.

Without a clearly defined target market, you’ll also find it difficult to establish yourself as an expert in a particular area, type of client or situation (remember that experts make more money, get more clients, are more sough after by the media, etc.)

One of the most important secrets of marketing is knowing WHO your ideal clients are (the ones who’ll recognize that working with you is crucial to solving their problems, pay you what you’re worth and tell others about you), figuring out WHAT their particular issues are, WHY they’re having them and HOW you solve them. You have to begin by defining your real ideal market:

EXAMPLE of markets or niches that my firm targets:

- Businesses with revenues of $1.0 to $10M, with up to 50 employees, within 10 miles from my office
- Dentists within 10 miles from my office
- Chiropractors within 10 miles from my office
- Service professionals within 10 miles from my office
- Business owners who belong to your place of worship

Notice how far any one of these demographics is from “anyone who’s willing to pay my fees.” That’s not to say, of course, that you’re going to turn away potential clients who aren’t in your niche market. But you can’t begin to effectively target those in your most desirable market until you’ve clearly identified who they are.

Remember, the order is important; market first and foremost, followed by message and then media. Make sure you’ve taken the time to clearly indentify your market.

Salim Omar, The CPA Marketing Genius, is a practicing CPA and founder of the Genius Marketing System, the proven step-by-step system that shows you how to attract more clients to your CPA practice and increase your income without working more. To receive your FREE Audio CD titled “12 Marketing Secrets – How To Attract Quality Clients”, visit The CPA Marketing Genius

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